Friday, November 28, 2008

Walmart and Alaska salmon

Do you think of Walmart when you think Alaska salmon? You should.

The retailer known for low prices has changed it's tagline (now "Save Money. Live Better"). And now Walmart is selling wild Alaska salmon, a fish with a high-end image, a fish associated with fine dining and food snobs.

I bought Copper River salmon at Walmart 2 years ago, at 17.99 per pound when the same fish was running 25-30 dollars per pound elsewhere. The fish was fantastic, and I probably wouldn't have bought it at 25-30 per pound.

Wild Alaska salmon are certified as sustainable by the Marine Stewardship Council, and Walmart is moving towards sustainable seafood by carrying this fish.

photo credit: U Washington, Thomas Quinn

2 comments:

Chase said...

Incredible!
Whodathunkit?

Ava said...

Where did you find out about this? I'm interested.

Wal-Mart and Alaskan salmon are two different standards altogether and DO NOT go together. I'm really surprised.