Do you think of Walmart when you think Alaska salmon? You should.
The retailer known for low prices has changed it's tagline (now "Save Money. Live Better"). And now Walmart is selling wild Alaska salmon, a fish with a high-end image, a fish associated with fine dining and food snobs.
I bought Copper River salmon at Walmart 2 years ago, at 17.99 per pound when the same fish was running 25-30 dollars per pound elsewhere. The fish was fantastic, and I probably wouldn't have bought it at 25-30 per pound.
Wild Alaska salmon are certified as sustainable by the Marine Stewardship Council, and Walmart is moving towards sustainable seafood by carrying this fish.
photo credit: U Washington, Thomas Quinn