You can't scare people away from smoking. That's the conclusion of a study talked up in a New York Times op ed today. So we're wasting a lot of money won in anti-smoking lawsuits, spent on futile scare stories that just happen to be true (smoke and you're gonna die, sucka!).
What does this have to do with fish?
We're using some similar scare stories in efforts to get people to stop eating unsustainable seafood (eat this fish and the ocean will die, sucka!). With a weaker pitch, it must be even less likely to work than the anti-smoking scare story.
Is there a lesson for save-the-fishes people in this story?