Do you want a green index on everything you buy? Something that lets you comparison shop environmental impacts like you comparison shop on price? Good for you, and prepare to shop at Wal-mart to find your dream green index.
Wal-mart is developing an index, and the first details are starting to come out. Companies will have to reveal their practices in four key areas: energy and climate, natural resources, material efficiency, and people and community. From this information, a yet-to-be-developed ranking system will allow shoppers to compare the sustainability of two similar products.
Interesting that Planet Green couldn't give Wal-mart adequate credit for this earthshaking initiative. They offer plenty of doubt and only "reluctant kudos." Get over it, Planet Green, Wal-mart is leading and they have the clout to begin making their green index a reality. Even if it's not perfect, it'll be the first index and that's a great step forward for sustainability.