I never thought I'd see this day...a supermarket is showing customers empty seafood shelves to demonstrate the plight of the oceans.
See the photo at top left, showing an empty tray where Loblaw used to offer skates to customers, and now they offer a message about the need to find sustainable fish to sell.
Loblaw in Canada is emptying part of their seafood trays where they used to sell fish that are in trouble. The effort is designed to send a visual message to consumers that unless conservation happens, we'll lose our ocean fish.
Most sustainability messaging on seafood is designed to be consumer-friendly, here's an example of a store taking a risk of making customers uncomfortabl, not usually a winning idea in retail.
It will be interesting to see how this turns out.