A bluefin tuna sold for $396,000 this week, a record price. Caught off the north coast of Hokkaido with a longline, the fish was sold at auction in Tokyo to high-end sushi restaurants.
Is this a valuable fish or just costly advertising? Does it prove that bluefin are going extinct? Note that this is not the Atlantic bluefin that has been much in the news over the last year. Northern Pacific bluefin are doing better and do not appear to be in immediate danger.
Like Copper River salmon, the hype about this high-priced tuna is all about hype and not about fish and seafood. But it's working since lots of seafood people are talking about this fish.Tweet