Thursday, July 21, 2011

Zombies and communicating risk

Are you ready for a zombie attack? If not, check out the CDC's advice on how to prepare for a massive assualt by zombies. Or any other disaster like hurricanes, floods, earthquakes, etc.

It's a great lesson in communicating and Randy Olsen explains the hows and whys regarding the massive success of the CDC's creative approach to outreach about boring topics.

Enviros, are you listening? If not, you should be listening and the best place to start is Randy Olsen's "The Benshi."

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