John West wants you to know where your tuna came from. Enter the can code into their website and see the ocean and boat that caught your tuna.This is a good start in transparency for tuna. The big tuna companies could have done this a long time ago. They track their tuna to minimize costs in the case of recalls of unsafe tuna.
Now all we need is sustainability information like how it's caught and whether fishing is sustainable. What do you say John West? Will you collaborate with eNGOs on adding sustainability information to your website? Tweet
5 comments:
Canned tuna does not like me much, for everything that is said about canned and processed foods, I would I have some reservation to these foods as canned tuna.
This is a cool concept
A nice step forward! Hopefully the consumers will learn about it and start to take note of where and how their tuna is caught.
That's good for the consumers they should learn about this. They just eat but never know about detail, where is this tuna came from.
Tuna fish is one of the most loved fishes in the world, thanks in part to the popularity of canned tuna.
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