Friday, March 30, 2012

Innovative use of twitter in a policy forum

Tweets can seem silly, like the proverbial tree falling with no one listening. So Greenpeace projected tweets with a hashtag for a tuna managment meeting on the wall near the coffee the tuna management meeting.

Think about it, YOUR WORDS from your computer projected in a live stream in front of the delegates to an international policy forum in the remote Pacific Island of Guam. I think someone is hearing these tweets as they fall!!

It helps that the twitter board has a "mesmerizing virtual aquarium" as the backdrop.

Reports are that the delegates are reading the tweets, as some emotions have been aroused.
It’s an absolute hit! It’s loved and hated, depending on whether you’re asking a tuna plunderer or a delegate who’s also fighting to save out tuna. And that’s the whole idea.

We’ve received thanks and praise from many here for giving you the chance to speak directly to them. There are encouraging countries and individuals and there are tweets chastising those who act as roadblocks to sensible reforms.

There are favourite tweets, and there are tweets that have made some delegates sweat – we’ve been asked to take some down, we’ve been asked to repeat some - usually the same tweet will draw opposite reactions depending which side of the sustainability fence you’re sitting on.

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