Monday, May 19, 2014

Copper River salmon frenzy

What an amazing fish party, Copper River sockeye salmon were on sale in my local market on Friday at $34.99 per pound.  The next display was wild troll-caught Chinook on special at $14.99 per pound.  Wild chinook for less than half the price of Copper River sockeye?  Wow.  I had that chinook on Wednesday and it was really good.  I'm surprised, and I would choose the chinook over the Copper River sockeye if the choice was based on taste.

Buying the first Copper River salmon of the year is not only about taste, however.  Good marketing has  created the Copper River frenzy as a happy celebration of a season and a type of eating.

No comments: