What's wrong with green marketing?

Selling products with a green message...does it work?  Is it morally wrong?  What would you say in a critique of green marketing?

Here's one expert with an answer: 

Most (green) marketing ... is ponderous, lacking in humility, humanity and humor...Guilt doesn't sell, but humor does. We need to sell green by poking fun at our silliest excesses, the stereotypes and ourselves.

Green marketing should make people feel good.  That's not exactly a strong point of the environmental movement.  Usually we're busy making people feel bad for all the wrong things they do. 

Most greenies hate advertising and the people who do it, but there's a lesson here.  If we want people to help save the planet, we should learn from the experts at shifting people's motivations--advertisers. 

Take a look at the two ads, which do you like?  Probably not the green one. 

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