Midwestern sushi chef Erik Reuter has a plan for luring sushi "virgins" to the pleasures of eating sushi.
He starts slowly, with California rolls and cooked seafood, before leading them on to the deeper pleasures of raw sashimi.
Sounds good to me, as a dedicated sushi lover, preferably fresh out of the water on a fishing boat. If you're a sushi virgin, there are support groups out there seeking to recruit people to the sushi lifestyle, check out the sushi world guide, or sushifaq.com.
Hey, there are worse addictions than fresh seafood!