The most interesting thing about the summit is that we're having the conversation about sustainability. That's a victory. Many seafood business people want to be viewed as sustainable. Hooray. Now for the hard work of making sure the claims mean something.
That's hard in a business environment where profits are everything and margins are thin. There isn't a lot of slack to devote to fluffy concepts. So sustainability must have bankable benefits for businesses to join the sustainability parade.
But what is gained if we endorse businesses that are not truly sustainable? We may make some progress today, but will we have to give up bigger progress towards the ultimate goal?
I think we have to figure out which small steps forward are pointing us in the right direction, towards the ultimate goal. Because nobody will take giant leaps towards the goal if progress is long, hard, and has no interim rewards. OK, almost nobody.
It's nice to hear so many people talk about sustainability, and hear reports of progress. I'm optimistic that we're headed in the right direction.Tweet