Is it ok to use sexy images to promote conservation? Wildcoast has an ad campaign designed to save turtles by going where most groups are afraid to go.
Check out the sexy pitch person in this ad, noting that her man doesn't need turtle eggs. Turtle eggs are eaten as an aphrodisiac, and the campaing hopes to reduce poaching, such as this large arrest in Mexico of poachers with 57,000 turtle eggs.
Feminists are not happy with the campaign because they believe it disrespects women.
Does it work? The ads are certainly getting publicity for turtle conservation. But is that kind of publicity helpful? Or does it do more harm than good, even if it saves turtles? Now about that ad promoting marine protected areas...