A new survey says consumers talk a good game about buying green produts, but many of us are not putting our money behind our words.
We say we want green products, we put pressure on stores to stock green products, and we even acuse businesses of greenwashing when they make imperfect claims of sustainability. But, when it's our turn, too few of us actually buy the green products.
Why does this matter?
Stores are reluctant to stock green products if we don't really buy them. It's not enough to say we want them, stores look to see whether we're walking the walk on sustainability.
So who's dropping the ball on green products? Manufacturers? Retailers? Or consumers? The current study says we should look in the mirror to find the problem.