There is a problem with plastic, and Main Street has noticed. Plastics are everywhere and they're not going away.
You know the questioning of plastic has become mainstream when TIME magazine publishes a feature like this. The industry blog, PlasticsNews, has gone all aghast at this article and the bigger prospect of losing ground in the mainstream, and the industry is planning to fight back.
Will the plastics industry be productive partners in change, and be responsive to real concerns? Or will they put their heads in the sand and retreat into denial? Time will tell. The industry is not monolithic, of course, and certainly some good actors amont the plastics industry will do their best. I hope they're trendsetters for everyone else, and not lone wolves.