Project Ocean at Selfridges in London

There's a new kid on the block, too cool to ignore. Project Ocean from the upscale UK department chain Selfridges. The compelling world of London's Oxford street shopping district is taking on ocean conservation.

What's your pleasure? Saving fish while mingling at the Ultralounge? Riding a whale at the whale rodeo? Watching the lush window displays change?

This is good stuff. Selfridges knows how to move people--they can put a direct tap in your wallet and suck out your money--so it's no surprise that they know how to strike some chords that green groups usually miss.

Selfridges is smart, they're selling pleasure mixed with ocean conservation. This is not your father's ocean conservation campaign, laced with doom and gloom. If you don't believe me, click the video below and watch through to the end. You won't believe who's at the party. And if you're not there, you've missed the boat.



Some seafood people are not pleased. As an example, check out this blog post titled "what about the facts" on SeafoodSource.com, where seafood businessman Roy Palmer looks disdainfully at Selfridges role as self-proclaimed ocean savior.

If you buy and sell seafood, there is a clear lesson here. Take care of the ocean, or these kind of actions will intrude on your world. Like it or not, seafood business people dont' get to have their way with the ocean any more. Sorry Charlie.

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