Have you ever eaten roadkill? I have, and it was good. But *surprise* eating roadkill can now be a political act.
When I was a boy of about 10, I was in a car driven by my father and we hit a deer. Fortunately for us, he kept control of the car and stopped.
The deer was dead next to the road, and my father wrestled the deer into a trailer he was towing and we took the deer home. We were a hunting family, so butchering the deer was no big deal, and later we ate it. It wasn't the only time, and it was just a normal part of thrifty living in Oregon.
Now I see that it's the latest thing in sustainable meat. Rebranding thrift as sustainability, sounds good to me.