Anyone who's worked on fish conservation can tell you that some seafood businesses can be the most anti-conservation voices in the management arena. In that context, it's welcome news to read about conservation gains achieved through successful partnerships between conservation groups and seafood businesses.
This successful effort includes some large corporations, such as Wal-mart and McDonald's, and some smaller but influential business leaders like Plitt Seafood Company.
It's a good thing that some courageous and visionary individuals reached out across cultural divides and sought some common ground in sustainable seafood. Now, instead of suspicion and knee-jerk opposition, enviros and seafood businesses can talk about shared goals openly. Not everything is shared, but enough to make it very valuable to work together on some very important issues.
The work is not done, but things are certainly going better today than 10 years ago. It might make an interesting story.