Monday, September 17, 2007
Speaking sustainability, day 2
The challenge of sustainability is huge. With CO2 emissions climbing and climate impacts piling up, how can we possibly imagine a better future?
Do we need a "breakthrough" technology that will suddenly solve everything? Or, can we rely on a large suite of more modest solutions that add up to climate stabilization? The smaller solutions look helpful, but the problem may just be too big. Oh no.
And, once we've focused on sustainability for 6 hours, can we sustainability advocates play a fishery management game and achieve sustainability?
Short answer, all of our fisheries crashed, despite the heroic efforts of a few "managers" to build agreements for restraint and sustainability.
Our Stanford overlords have effectively led us into the gut-level realization that profit motives and a short term outlook are POWERFUL THINGS, and the prospect of voluntary human action to protect our climate system seems perhaps remote. When there's money (or chocolate) on the table, then everyone sharpens their elbows and plays tough to win. Or at least enough people do that the rapacious ones control the outcome. How then to move forward?
Maybe this is like boot camp, where I hear that the job is for the military to break people down before building them up again with a new outlook?
Will we find solutions tomorrow? Stay tuned as blogfish brings you day 3:
1. Sustainability as a market strategy.
2. High profile activism: media and boycotts.
3. Environmental standards and non-governmental enforcement.
What about that high profile activism? What is it good for? Is sustainability a viable market strategy?
Where are we? A reminder, we're at Stanford Business School's "Business Strategies for Environmental Sustainability" day 2.
Image: Kranky's cartoons Tweet