Wal-mart is giving a huge boost to the sustainable seafood movement. They haven't switched over to selling only sustainable seafood, they're going one better.
Wal-mart is improving the sustainability of their current seafood supplies. It's now two years after Wal-mart committed to selling wild-caught seafood only if it's certified as sustainable by the Marine Stewardship Council. They made a similar committment for farmed seafood, but there's no comparable eco-label yet so that's a murkier subject.
To implement their sustainability commitment, Wal-mart didn't take the easy road of switching suppliers. Instead, they're working to improve fisheries to make them sustainable. This is real leadership, and it deserves praise. It is improving the condition of our oceans.
Their approach will even help bring sustainable seafood to everyone, which was a plea from chef Barton Seaver who can only bring it to people who can afford his $65 ticket price at Hook.
Other seafood buyers are also working to improve fisheries, of course, but none matches the unexpected hero status of Wal-mart.