There's a new "Stinky Fish" video making the rounds, it's an edgy attempt to use new media for conservation. See it while you can, I wouldn't be too surprised if its makers pulled it off the air soon.
Stinky Fish is an interesting attempt to capture some buzz for the very boring topic of overfishing (YouTube clip below). But...could Stinky Fish be a bit too edgy?
Stinky fish is a creation of the World Wildlife Fund, known more for their patient and collaborative style, along with viral movie makers Free Range Studios. The spot is fronted by a fish puppet called "Stinky" who harangues fish eaters over sustainability issues. It's reminiscent of your least-favorite ocean environmentalist who strikes fear into the heart of dinner companions who dare order fish. At one point, Stinky confides the truth that he doesn't even eat fish.
With Stinky Fish, WWF seems to have stumbled in going for the jugular and making a South Park-style pitch telling seafood customers:
Some in the seafood industry are complaining, saying Stinky Fish is inaccurate and misleading. It's true that Stinky Fish is not exactly promoting seafood. Stinky is supposedly trying to push SUSTAINABLE seafood, but Stinky isn't exactly pro-seafood and even his name says fish is bad. I don't think Stinky Fish will get anyone to eat more of anything.
For me, Stinky raises another point. Are we environmentalists afraid to say we love seafood? Even worse, are we afraid to love seafood? Well, let me be clear: I'm an environmentalist and I love seafood, and I don't see that one side of me should slap the other side around. My job is to find a way to elevate both sides, environmentalism and seafood.
Watch Stinky Fish in the video box below (double click the button) and let me know what you think. Good conservation campaign or lame attempt at humor?