Who knew that the gummy worm problem needed a solution? Ben Hobbins did, and his answer may end up reducing water pollution.
Those soft plastic worms and other fishing lures that are so popular are loaded with phthalates, a toxic compound that makes plastics flexible. Gummy worm baits can be up to one-half phthalates by weight.
Making a gummy worm with the right properties isn't easy. By embedding microfibers into the baits, Ben Hobbins has now made a worm that's gummy enough without containing all the phthalates. They're sold as IronClads.
Next step, sustainable kink: selling "jelly rubber" sex toys without phthalates, dioxins, or other toxics.