Small steps matter in saving the earth

U.S. consumers have direct or indirect control over 65% of the country's greenhouse-gas emissions says a new report from the famed consultants of McKinsey & Co. This means that the small steps YOU take can be an important part of saving the earth.

This is a bit of a controversial subject, and the nice Treehugger blog offers both the pros and the cons in one place. How tidy.

Now, what's your next step?

I'll probably reduce the number of trips I take on my private jet each week, and stop flying across the country just to watch sporting events (especially if I think my team will lose). After all, I'm now exposed by the bad press in Green, Inc.

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