Business leaders are preaching a new gospel: going green is a business opportunity.
And it's not just hippies in birkenstocks, it includes biggies like Wal-mart, Weyerhauser, and Boeing.
As reported in Crosscut.com, business leaders were talking up business opportunities in building global warming solutions at Greater Seattle Area Chamber of Commerce meeting in Victoria, BC last month. It almost sounds like a "beat global warming" rally broke out amongst the suits.
The take home message is that if the Government won't lead, then business leaders will. Now that's an optimistic story on a gloomy nortwest November day.