Greenpeace protesters disrupted the Brussels Seafood Show last week, locking themselves to booths, broadcasting messages, and unfurling banners.
Why? Greenpeace said "we got our message out today directly to fish suppliers that unless fisheries go sustainable then neither those who trade in fish, nor our fish stocks, have a future."
But did they really get their message out to fish suppliers? Was anyone listening to the words they broadcast? Check out this Greenpeace video on YouTube and see what you think.
One Maltese fish supplier didn't seem to be tuned in to the details of the message, exclaiming that "Greenpeace have surpassed all limits."
The seafood world is already buzzing with talk of sustainability. It's on everyone's mind, and most seafood sellers want a piece of the sustainability action. In this context, will it advance the cause to use confrontational tactics to gain attention?
I think the seafood world is already paying attention, and what's needed now is a practical path towards sustainability.
I'm putting my effort behind the Common Vision for Sustainable Seafood instead of protests.
What do you think?