Probably most scientists will eschew such plebeian pleasures. After all, who wants to be Paris Hilton? But if we want to bring people to our side, we have to connect first. Would we expect understanding and support for science if we always spoke latin in public? Oh wait, we do that, nevermind.
The tech industry boom brought us a geek chic that hasn't totally faded with the stock prices. For a while it was cool to ride first class unshaven in grubby clothes. Jacques Cousteau created oceanographique chic, and suddenly everyone wanted to study marine biology. Decades later, marine biologists are supposed to have a french accent.
So why not a new chic of the week, science bloggers? It'll do more for public understanding and support for science than any amount of scholarly conferences.
Now for the roar that we're above such things, and "the facts" should speak for themselves.
Such talk reminds me of friends from Earth First! who would shout "no compromise in defense of mother earth" but wouldn't take out their facial piercings when trying to talk to rural residents about forest conservation. Is it better to stay pure to some ideal? Or to find a way to change minds? I guess it depends on whether you really do want to change the world.
BTW, check out the framing science debate for more on talking to the public about science.