Friday, March 11, 2011

Broken ocean metaphors

Big, bad, and scary? Or fragile and threatened? Which ocean are we thinking about today?

With ocean-caused death and destruction
dominating the media, the ocean looks big and nasty today. It's the savage blue killer that engulfs, crushes and drowns cities, sweeping
away cars and whole buildings. The images are shocking and horrifying and they linger in our minds.

What then of our ocean conservation campaigns that request care, caution, and concern from people for the sake of protecting our fragile and threatened ocean? Will a plea like this attract people, or will we get a big WTF?

Maybe we need to rethink our ocean conservation messages. Save the fragile ocean sounds a bit ridiculous when the ocean just finished slapping us around bigtime.

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