Wal-mart is the green leader, again

Wal-mart has done it again, confounding critics by leading the sustainability revolution.

Next up for Wal-mart: broad sustainability information on product labels, using standardized measures of things like carbon footprint, water use, etc.

Elitists who hate Wal-mart and doubt their green credentials are just going to have to get over it. We should celebrate leadership where it exists, not where biases suggest it "ought" to be.

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Walmart and Alaska salmon

Do you think of Walmart when you think Alaska salmon? You should.

The retailer known for low prices has changed it's tagline (now "Save Money. Live Better"). And now Walmart is selling wild Alaska salmon, a fish with a high-end image, a fish associated with fine dining and food snobs.

I bought Copper River salmon at Walmart 2 years ago, at 17.99 per pound when the same fish was running 25-30 dollars per pound elsewhere. The fish was fantastic, and I probably wouldn't have bought it at 25-30 per pound.

Wild Alaska salmon are certified as sustainable by the Marine Stewardship Council, and Walmart is moving towards sustainable seafood by carrying this fish.

photo credit: U Washington, Thomas Quinn

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